Socially conscious copywriting is the new compelling

Compelling AND conscious copywriting for coaches: for the socially conscious leaders who recognize that creating powerful, making money content doesn’t have to cost us our values, ethics, or integrity. And for the mission-driven coaches who are excited to say goodbye to manipulative, profits-at-all-costs messaging tactics and instead create content that makes genuine emotional connections, prioritizes consent, compels inspired action, and creates a more just and equitable world.

You didn’t go into business to be a copywriter.

You are a heartcentered coach. A JEDI activist. Change agent. Antiracist Business Consultant. Climate advocate. Values-driven leader. Intersectional Feminist. Purpose-led entrepreneur.

However you identify… YOU are a socially conscious Impact Maker. 

With your passion for social justice and your desire to leave a lasting impact in the world, you created a profitable and purposeful coaching business with your heartcentered values and mission to do good at the core. 

You speak up against injustice. Choose equitable business practices over harmful ones. You listen, learn, unpack, and do better as a way of life. People first with you, then profits.

In your work, you do things like inspiring the people you serve to take aligned actions as they make more money, build equitable businesses, demand a seat at the table, reject hustle culture and reclaim their health, or live their most authentic and joyful life.

You help people shine.

And you give me chills. You don’t just think about the change you want in the world… you ARE the change. Your business creates the change. And I find that super compelling.

 Socially conscious coaches like you inspire others because you actually give a sh*t about people

A black and white photo of a protest sign which says fight today for a better tomorrow

According to Sprout Social, 70% of people want businesses to take a position on social and political issues. And of these people, 67% believe businesses can help drive real change.

So yes, conscious is most definitely the new compelling.

But I think the most admirable part…  you’re not doing this because #womenempoweringwomen and #imantiracist are trending on IG.

You do this work… the work you feel called to do from the deepest corners of your heart and soul…  because this is your way of creating a more just and equitable world.

Your business helps you live your purpose and that purpose is to create a positive social impact… leaving the world a better place than how you found it.

Your business is your activism, your part of the fight for a better tomorrow.

Like I said… chills. And gratitude… to you for doing what you do and to the universe for bringing us together.

Now, it’s time for someone to fight (and write) for you as you take your inspiration, income, AND impact to the next level.

There’s just so much effing content to write…

And you’re sick of writing it. It’s not that you can’t or won’t… in fact, you’re a solid writer and no one knows your people better than you. It’s just that spending your time writing sales copy and nurture content is not the best use of your time. You’d rather be impacting lives.

In your dream scenario, copywriting for coaches will help you:

  • Write less, so you can do more of what makes YOU shine: coaching people through life-changing, business-elevating, impact-making transformations

  • Establish a partnership with one copywriter for coaches who honors YOUR voice and helps you elevate it from the crowd of online coaches

  • Trust that your go-to content writer is *always* learning, unpacking, and writing better so your content makes you proud, makes you money, and makes an impact

  • Share your passion, heart, and soul in sales copywriting that makes people feel safe, honored, accepted, and inspired to buy

  • Drive genuine engagement, consistent revenue, and beautiful much-needed social change in the world with your powerful words

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I bet you’d love working with a copywriter for coaches who also gives a sh*t about people…

Hi, I’m Amy Matos, She/Her

I hold a lot of unearned privilege and through my copywriting business, I strive to use it to create a more equitable world.

I identify as a white, able-bodied, cisgender heterosexual woman. I also identify as a wife, mami of two human babies and two furbabies, intersectional trans-inclusive feminist, human rights activist, unapologetically progressive radical leftie, and chronic illness warrior.

Professionally, I’m a former HR and DEI Consultant turned socially conscious copywriter for coaches and heartcentered copywriting coach.

I write for coaches who desire sales copywriting and nurture content that is both compelling AND conscious, creating more inspiration, income, AND impact… one powerful word at a time.

I’ve had the honor of supporting over 100 incredible coaches through custom copywriting services including website copywriting, email copywriting, sales page copywriting, social media content writing, brand storytelling and messaging development, and copywriting coaching.

Photo of Amy Matos who provides conscious copywriting for coaches. She is sitting on a white leather couch leaning forward, wearing a pink hoodie, jeans, and is smiling
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Compelling and conscious copywriting for coaches: Inspiring, Impactful, Income Generating

WHY NOW

Because this is a critical juncture, not only in the world but in your socially conscious business. You believe with your whole heart that your business has a huge role to play as we move into a new era of more equitable and more socially responsible business. And you know that right now,  you need to make some changes so your message, your voice, your words are felt more powerfully and more consistently, by the people who read them. Right now, the world needs you to keep serving, keep leading, keep inspiring… and stop writing. 

HOW

If you hire a copywriter for coaches who shares your socially conscious values to create compelling nurture content and sales copywriting for you… so YOU can focus on coaching, scaling, and of course, resting. By partnering with a content strategist who focuses on inclusivity and impact by design… instead of just churning out content. By ensuring that your sales copywriter has the knowledge and language so your powerful words shine, reaching more people, making more money, and changing the world. 

WHAT

Compelling AND conscious copywriting for coaches puts people first, then profits, lots of profits. It makes an emotional connection based on love, respect, and trust that inspires (and never manipulates) people to buy. Your content will consider the unique lived experiences and honor the intersecting identities of your audience…. helping them feel safe, honored, and accepted. Brand storytelling and inclusive messaging development, website content writing, sales page copy, email sequence copywriting, and social media copywriting services available.

Socially Conscious Copywriting for coaches: People first, Then profits

As a heartcentered and socially conscious copywriter, it’s important for me to state that numbers used in marketing can be misleading. I will never guarantee outcomes AND I am still very proud of these results. In each case below there is far more to the story than words and copy. If you’d like any additional context or specifics… just ask. Generally speaking, these results were all possible because my clients had proven offers, an established audience, and a powerful grasp on their voice, their values, their ideal client, and the problem they solve BEFORE we wrote a single word.

$150k+

IN REVENUE FROM A SALES PAGE & EMAIL SEQUENCE COPYWRITING

100%

SOLD OUT GROUP PROGRAM DURING BETA LAUNCH

40%

AVERAGE OPEN RATE DURING A SALES CAMPAIGN + 14% OPEN RATE INCREASE

9%

CONVERSION RATE ON 1ST EVER SALES EMAIL LAUNCH

$290k

IN SALES ACROSS 3 COURSE LAUNCH COPYWRITING CAMPAIGNS

200%

BUSINESS REVENUE INCREASE IN 1 YEAR

My clients give me All The Feels

One day scrolling on Facebook, I came across a post from Amy and immediately felt a connection.

I wasn’t even looking for a copywriter but something about her drew me in. I looked at her website and decided to book a call. The more we talked and the more I saw how aligned our values were, the more I realized I needed to work with her.

And even though I thought she was amazing, based on past experience, I still assumed that it was going to be a lot of work on my part to explain what I wanted written and to edit what she writes to put it into my voice.

I was totally wrong!

Amy makes it so easy by asking amazing questions and paying attention to how I speak and write. I couldn’t believe how quickly she was able to “get” my voice.

I get complimented all the time on how great my content is and I always share it’s because of my incredible copywriter, Amy!

She gives me back so much time in my day by taking content creation off of my plate. Having Amy as my copywriter gives me more time to do what I love!

Larisa Harrington
Burnout Prevention & Recovery Strategist and Holistic Wellbeing Coach
Strong By Nature Wellness

“Amy is great at what she does. She is patient and has such a great way with words. She made me want to buy my own product after reading her sales copy. Will hire again for sure.”

“Wow. This is my second contract with Amy. I’m so impressed with how she captures my voice. She is so detailed and knows the right questions to ask to create compelling copy for my audience. She has taken a HUGE load off of my back. Thank you! xo!”

Christine Horn
Life & Career Coach for Actors
Chocolate Superstar Productions

“Before working with Amy, I needed help figuring out what I wanted to say and how to say it most effectively so I could reach the people I am meant to serve. I was hesitant to rely on someone else to convey my voice in a genuine and authentic way.

After speaking to Amy, I was very comfortable putting this in her hands. For anyone considering working with Amy, go for it!! She is great at getting to the bottom line and does so in a genuine and thought provoking way!!.”

Cheryl Thacker
Master Board Certified Coach
Successful Coaches Enterprise, LLC

“Amy is a total rockstar – not just with her writing but the strategy she brings to the table. With laser-sharp intuition, fast turnaround and an incredible knack for writing in an authentic voice for me and my brand, Amy was the badass partner I had been searching for! 5 stars, can’t wait to hire her again.”

Rachel Sheerin
Sales + Happiness Speaker and Trainer

“Working with Amy to redo my website copy has been a true blessing. Easily the best money I’ve spent on my business to date. Thank you, Amy, for being so amazing and supporting my cause!”

Heather Huhman
Infertility Coach,
Beat Infertility Podcast Host, Writer, Advocate

“I was hesitant before working with Amy because I was afraid to invest more money in my business without knowing that it would be worth it. After speaking with Amy, I could tell that she understood me and could relate to my ideal client, so it was an easy decision. 

Working with her was so easy. There is absolutely nothing she could have done better, and now I have website copy that I absolutely LOVE. I am so happy with it and will definitely work with her the next time I need more copywriting.

Jamie Feit, MS, RD.

Jamie Feit Nutrition

Humble Brag: Features & Speaking

Do you want compelling AND conscious copywriting that creates inspiration, income, and impact?

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