Copywriting for coaches of womxn to help you:

Increase your sales.

Empower womxn.

Disrupt the patriarchy.

Dismantle white supremacy.

Work with Amy Matos | Sales Copywriter for Coaches

Do you want inclusive messaging and impactful sales copywriting that makes your people feel safe, seen, heard… and inspired to buy?!

Copywriting for coaches can help.

Luckily, inclusive messaging and impactful sales copywriting inspires action if you are:

  • A heart-centered, soulful, and socially conscious coach for womxn who knows exactly what problem you solve and who you solve it for.

  • Hell-bent on empowering womxn as you disrupt the patriarchy, dismantle white supremacy, and create a massive social impact in the world.

  • A passionate activist business owner who will not be silent in the face of injustice, who is eager to align with other impact-driven, socially conscious businesses.
  • Totally digging the idea of an inclusive marketing strategy so your people will feel safe, seen, and heard by you.
  • Flipping psyched to get back into your zone of genius. Hello inclusive coaching and course creation. Adiós pretending to be a copywriter or content writer.
  • Wicked pumped about the good you’ll do and the money you’ll make when people read your inclusive messaging and soulful brand storytelling.
  • Ready to stop leaving money on the table as you increase your sales, and empower your people with impactful sales copywriting.

Now seriously, STOP and look no further at copywriting for coaches if you are:

  • Afraid to trust the wrong person with your website copywriting. How could someone else elevate your voice from the crowd if you can’t?
  • Aggravated because no matter what you write, your sales page copy feels icky and salesy. Why is it so hard to articulate the greatness of your offer?

  • Baffled because your opt-in gets a TON of downloads but doesn’t convert readers to buyers. Wasn’t an email sequence supposed to increase your sales?

  • Confused because you get a lot of likes, but no engagement, and inconsistent sales. Why is social media content writing so damn difficult?

  • Heartbroken because you see soo many womxn struggling, and you know you can help, but they just won’t sign up. Is your messaging not inclusive enough?

  • Frustrated by your sales numbers, not entirely because of the money, but because you’re falling short on your mission to empower womxn leaders.
  • Outraged by the racial and gender inequity that you see everywhere, and adamant that your business will be a part of the solution.

Wicked awesome stuff that you will get with copywriting for coaches:

A nurtured and engaged audience eager to buy because they read your impactful sales copywriting, hear your voice, understand the greatness of your offer, and feel empowered.

Less stress because you’re able to do more of what you love (coaching womxn!) and less of what you loathe (writing sales copy!).

A new biz bestie to talk to about all things socially conscious business and inclusive marketing strategy who cares as much about growing your biz as you do.

Compelling AF content and soulful brand storytelling that give you all the feels. You will walk away with work that you love. Period.

Serious financial and time freedom as you reclaim all that writing time and redirect it towards your wealth generating activities like taking care of your people, your family, or YOU.

Inclusive messaging that makes your people feel safe, seen, and heard… whether it’s for website copywriting, email copywriting, sales page copywriting, or social media content writing.

Inclusive messaging and sales copywriting for coaches

Heartcentered copywriter for coaches.

Hi!! I’m Amy! Heartcentered copywriter for socially conscious businesses, bilingual business consultant, soulful word wizard, content strategist, writing coach, and intersectional feminist.

I help socially conscious coaches for womxn make their people feel safe, seen, heard, and inspired to buy with inclusive messaging and impactful sales copywriting.

My pronouns are she/her, and I am an able-bodied, cis-gender, hetero wife and mami who is obsessed with my family.

I’m also a FemCity leader, night owl, INFJ, lover of all the cookies, wicked obnoxious Boston sports fan, and total Harry Potter nerd.

I am obsessed with my family and I’m grateful that I have the privilege to build a business around our life.

I’m inspired when I see #womenempoweringwomen become more than a hashtag. I love that you’re on a mission to empower womxn as you disrupt the patriarchy and create a massive social impact in the world.

Let me empower YOU to do more of that with copywriting for coaches.


I am on a mission to create a sisterhood of womxn leaders who collaborate, lift one another up, and allow one another to shine. Community over competition, all day every day, because when one womxn shines, we all do… and because none of us will shine until we all do. I am passionate about advancing racial and gender equity, and writing for coaches and socially conscious businesses who share those values and understand their intersection in achieving social justice.


I bring this mission to life by writing inclusive messaging and impactful sales copywriting for socially conscious coaches like you. The impact of our work will disrupt the patriarchy, dismantle white supremacy, and advance social justice by empowering the womxn you serve to make more money, launch dream businesses, demand a seat at the table, reclaim their health, or live a joyful life where they confidently let their authentic self shine.


With soulful brand storytelling that honors the unique lived experiences of the most vulnerable womxn in your audience, your people will feel safe, seen, and heard in your messaging. The compelling AF website, social media, sales page, and email sequence content we create with copywriting for coaches will make an emotional connection based on love and trust that inspires (and never manipulates) your people to buy. 

Want Results? Copywriting for coaches can help.

Wicked awesome results that my clients achieve when we work together.













All the Feels

“Amy is great at what she does. She is patient and has such a great way with words. She made me want to buy my own product after reading her sales copy. Will hire again for sure.”

“Wow. This is my second contract with Amy. I’m so impressed with how she captures my voice. She is so detailed and knows the right questions to ask to create compelling copy for my audience. She has taken a HUGE load off of my back. Thank you! xo!”

Christine Horn
Life & Career Coach for Actors
Chocolate Superstar Productions

“Amy is a KILLER copywriter. I’m a copywriter, and outsourcing ANY of my writing gave me HIVES. I am reading the social media posts Amy’s written for me right now, and SHE IS KILLING IT. Do you know how judgmental and picky I am? VERY. VERY VERY JUDGMENTAL AND PICKY. And Amy is KILLING it. If you are a coach who works with women, you should definitely talk to Amy, because she is awesome and she will write you content that will CRUSH your goals and make you weep with joy.

Abbi Perets
Sales Copywriter and Business Coach
Successful Freelance Mom

“Before working with Amy, I needed help figuring out what I wanted to say and how to say it most effectively so I could reach the people I am meant to serve. I was hesitant to rely on someone else to convey my voice in a genuine and authentic way.

After speaking to Amy, I was very comfortable putting this in her hands. For anyone considering working with Amy, go for it!! She is great at getting to the bottom line and does so in a genuine and thought provoking way!!.”

Cheryl Thacker
Master Board Certified Coach
Successful Coaches Enterprise, LLC

“Amy is a total rockstar – not just with her writing but the strategy she brings to the table. With laser-sharp intuition, fast turnaround and an incredible knack for writing in an authentic voice for me and my brand, Amy was the badass partner I had been searching for! 5 stars, can’t wait to hire her again.”

Rachel Sheerin
Sales + Happiness Speaker and Trainer

“Before working with Amy, I was hesitant because I worked with freelancers before and the end result was so underwhelming, I was very disappointed and it did not help me in my business at all. I spent too much money on the wrong people.

I really connected with Amy’s easy going, professional but casual way, and I felt that she got me right away with what I wanted to accomplish. I am super happy with the end result. She truly expressed what I always felt but couldn’t express. Her process is flawless, and I am beyond excited about the copy!”

Susann Orosco
Medical Intuitive Practitioner
Intuition Coach for Women

“Working with Amy to redo my website copy has been a true blessing. Easily the best money I’ve spent on my business to date. Thank you, Amy, for being so amazing and supporting my cause!”

Heather Huhman
Infertility Coach,
Beat Infertility Podcast Host, Writer, Advocate

“Before starting with Amy, I was a nervous that it would be difficult to translate my ideas and mission into words that would speak to my clients. However, Amy was able to pick up on my voice, translate it into a powerful message and create writing that spoke directly to my clients and potential clients.

Not only do I finally feel like I am speaking to my clients, but I finally have messaging I can use for my website, social media and marketing platforms.

The best part of the process is seeing Amy transform my mess of words and thoughts into a message that speaks to my people.

I am beyond happy with the work I received and I 100% recommend working with Amy. She was one of the best investments I made in my business and I look forward to working with her again in the future.”

Gabrielle Kahn, MS, RD.

Nutrition Coach, Methodd Nutrition

Humble Brag Moment:Features & Speaking

Want inclusive messaging and impactful sales copywriting that makes your people feel safe, seen, heard… and inspired to buy?!

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