Badass Business Consultant. Heart-centered copywriter. Soulful word wizard. Content strategist.

Hi!! I’m Amy!!

Badass business consultant, heart-centered copywriter, soulful word wizard, and content strategist.

Wife, mami, rockstar, empath, FemCity leader, night owl, INFJ, lover of all the cookies, wicked obnoxious Boston sports fan, Dragon Queen, and total Harry Potter nerd.

I am obsessed with my family, #womenempoweringwomen, personal development, coaching and online courses, and helping YOU sell more of those.

I love that you’re on a mission to empower other women. Let me empower YOU to do more of that!!

Holy awesomesauce, Amy!! I need your magic in my life!!

MY VISION

To create a sisterhood of women who collaborate, lift one another up, and allow one another to shine!! To embody the mantra community over competition because when one woman rises, we all do!! 

MY MISSION

To help you elevate your voice, articulate your greatness, and increase your sales so you can empower your people. I do this by writing copy that nurtures, engages, and converts for women who coach women!!

MY VALUES

Family; Freedom; Time; Courage; Vulnerability; Empathy; Boldness; Development; Purpose; Happiness; Integrity; Collaboration.

Now… if this doesn’t have you salsa dancing…

Than you should know that I am also a rockstar entrepreneur who leads with the heart and has passion and a vision; which means that I can totally relate to you.

Now you should know that my path to becoming a writer does not look like everyone else’s. And here’s a little secret, that’s what makes me a rockstar.

I’m not your typical English major.

And this is nothing against the English majors of the world. As a matter of fact, I was a Spanish major… that is before I was an MBA and spent a decade in HR and small business consulting.

And for anyone not familiar with consulting, you’re basically always engaged in selling. You also pick up some wicked awesome business skills.

You see my friend… writing copy is not about being the most creative writer out there. 

This is not about entertainment. 

Sure, there’s creativity involved, and in a way, writing copy is its own art form. We also hope that we don’t snooze people to death with our copy.

But really, when you break it down, writing compelling copy is about selling more.

Let me say that again, the purpose of copy is to drive sales.

I know, I know, we’re both heart-centered, mission-driven entrepreneurs. 100%. But you can’t achieve your mission and you don’t win creativity points if you can’t sell.

Period. End. Of. Story.

And to sell more, it’s not about who has the fanciest writing.

It’s about aligning your brand and your voice with your business strategy to create a unique selling proposition that only YOU bring to the table.

It’s about capturing the essence of your greatness in a way that resonates with your buyer and makes them realize they can’t live without you and what you’re selling.

This is not the stuff they teach you in English 101.

I know business, sales, marketing, and content strategy like you know how to create a course and bring the best out of others. 

And it just so happens, I’m a damn good writer too!!

Other wicked awesome stuff.

Family first. 

Don’t be surprised if you see a toddler, or a cat, pop a cameo in one of our calls. If this bothers you, I’m not your girl. 

GLEAM.

Our family initials. And my strategy is to help all the ladies shine. So there you go.

Aquí se habla Español.

Lived in Mexico and Spain for a while. Hubs is Dominican. Kiddos are learning. It’s awesome.

HP nerd and not ashamed.

I’ve read the entire series in English and Spanish more times than I can count.

I cry a lot.

Over pretty much anything. No joke. I’m the worst at movies. I feel all the feelings, intensely. 

Get comfy.

I’m not one of those glamorous chicks. I rock Red Sox hoodies and Pats snow hats on calls. That’s how I roll. 

Coffee is gross.

Give me a polar seltzer and a chocolate chip cookie. I love virtual coffee dates though!

Little known secret…

I once had my foot run over by $20 million dollars. I didn’t get to keep one cent.

That’s fabulous, Amy.
But how do you plan to help me?