Heart-centered copywriter. Soulful word wizard. Content strategist.

Hi!! I’m Amy!! Heart-centered copywriter, soulful word wizard, and content strategist.

I am on a mission to create a sisterhood of women who collaborate, lift one another up, and allow one another to shine!! I live by the mantra community over competition, because when one woman rises, we all do!!

I am here to help you elevate your voice, articulate your greatness, and increase your sales so you can empower your people by writing copy for you that nurtures, engages, and converts.

Holy awesomesauce, Amy!! I need your magic in my life!!


To create a sisterhood of women who collaborate, lift one another up, and allow one another to shine!! To embody the mantra community over competition because when one woman rises, we all do!! 


To help you elevate your voice, articulate your greatness, and increase your sales so you can empower your people. I do this by writing copy that nurtures, engages, and converts for women who coach women!!


Family; Freedom; Time; Courage; Vulnerability; Empathy; Boldness; Development; Purpose; Happiness; Integrity; Collaboration.

Now… if this doesn’t have you salsa dancing…

Than you should know that I am also a rockstar entrepreneur who leads with the heart and has passion and a vision; which means that I can totally relate to you.

Now you should know that my path to becoming a writer does not look like everyone else’s. And here’s a little secret, that’s what makes me a rockstar.

I’m not your typical English major.

And this is nothing against the English majors of the world. As a matter of fact, I was a Spanish major… that is before I was an MBA and spent a decade in HR and small business consulting.

And for anyone not familiar with consulting, you’re basically always engaged in selling. You also pick up some wicked awesome business skills.

You see my friend… writing copy is not about being the most creative writer out there. 

This is not about entertainment. 

Sure, there’s creativity involved, and in a way, writing copy is its own art form. We also hope that we don’t snooze people to death with our copy.

But really, when you break it down, writing compelling copy is about selling more.

Let me say that again, the purpose of copy is to drive sales.

I know, I know, we’re both heart-centered, mission-driven entrepreneurs. 100%. But you can’t achieve your mission and you don’t win creativity points if you can’t sell.

Period. End. Of. Story.

And to sell more, it’s not about who has the fanciest writing.

It’s about aligning your brand and your voice with your business strategy to create a unique selling proposition that only YOU bring to the table.

It’s about capturing the essence of your greatness in a way that resonates with your buyer and makes them realize they can’t live without you and what you’re selling.

This is not the stuff they teach you in English 101.

I know business, sales, marketing, and content strategy like you know how to create a course and bring the best out of others. 

And it just so happens, I’m a damn good writer too!!

Some other wicked awesome stuff you should know… I am:

A rockstar wife, mami, FemCity leader, coaching and course fanatic, mental health advocate, crazy cat lady, night owl, and lover of all the cookies who is more comfortable in a hoodie than in heels. 

A #soulfulwordwizard who puts family first. Take GLEAM People Strategies, for example. Our family initials spell GLEAM and my strategy is to help people shine!

An introspective empath who feels all the feels, cries on the regular, and craves deep connections. INFJ in the house! I’m a huge geek about all of those personality tests btw and have taken them all.

Obsessed with #womenempoweringwomen, I just fulfill this mission by writing instead of coaching. That’s why I’m going all out to help you sell more so you can empower more of YOUR people.

A bilingual business and content strategist. Aquí se habla Español. I’ve lived in Spain and Mexico, and am loca happily married to a Dominican. Don’t believe him when he tells you he taught me Spanish. 

Complete and total Harry Potter nerd. Always. When I’m not wizarding, I am a Dragon Queen. When I’m neither of these two, I’m a wicked obnoxious Boston sports fan. (#sorrynotsorry).

That’s fabulous, Amy.
But how do you plan to help me?