CASE STUDY: Email Marketing Campaign for Disengaged List
A client had a list of 32 disengaged subscribers that had enrolled but not taken action to book kickoff meeting in a coaching program. Per the Terms & Conditions of the program, a refund may be due for dissatisfaction; therefore, engagement to initiate the program was critical.
I wrote an email campaign for the client that was sent to the subscriber list containing a call to action to book kickoff meeting.
The campaign had a 20% conversion rate resulting in confirmed meetings by the end of week 1, and a 35% conversation rate by the end of week 2.