Socially conscious copywriter for coaches + heartcentered copywriting coach
HI!! I’M AMY MATOS, SHE / HER, AND I’M A CONSCIOUS COPYWRITER!!
Every step in my life inspired the discovery of my purpose… starting a socially conscious business and becoming a heartcentered sales copywriter for coaches who are making the world a better place.
If I think back, I’ve always been a writer, a connector, a student, and an activist.
I learned Spanish because it helped me understand more people… and ok, sure, it also made it easier to convince my parents to let me live abroad in Mexico and Spain.
I got more excited than a college kid probably should with each creative writing assignment.
I won a civics debate in school by arguing that, yes, people did have the right to burn the flag during the Vietnam protests. And I took courses in pacifism while interning in Washington, DC, for an international humanitarian NGO.
My entire life, I always knew in my heart that I was going to change the world… but truthfully, I never really knew what I actually wanted to do for a living.
Compelling AND conscious copywriting led to inspired action (finally)
After college, a #metoo situation started a 10+ year career in HR, DEI, and small business consulting after I became convinced I would stop all that nonsense once “on the inside.”
My 30s brought love, marriage, motherhood, an MBA, and an HR consulting career that left me burnt out and disillusioned.
What now more seasoned me saw, was that even “good” companies exploit power and discriminate… (sometimes without meaning to, and yes, even if they “value diversity”)… and I could no longer be a part of it.
One night, a well written Facebook ad helped me realize that I had the power to have it all… by writing words that make a difference.
Six months after getting a huge leadership promotion at a Fortune 500, I left corporate to go all-in on my freelance copywriting business.
Running a socially conscious business is my way to make an impact. Being a copywriter for socially conscious coaches is my calling, my purpose, my part in the fight for a better tomorrow.
And in addition to being a source of great passion and fulfillment, my work is also my security… thanks to a Lyme disease diagnosis that makes 9-5 work impossible. So thank you for being here and for supporting me and my family.
As a human, I am on a mission to do my part to smash white supremacist cisgender heteronormative ableist patriarchy. As a socially conscious business and heartcentered copywriter for coaches, I want to rid the coaching industry of harmful, manipulative, profits-at-all-costs messaging so we can replace it with content that makes genuine emotional connections, prioritizes consent, compels inspired action, and creates a more just and equitable world. Our words have power. They can be used to uphold systems of oppression or disrupt them. I hope my work does the latter.
As a socially conscious copywriter for coaches, I want to create a world where we prioritize people first, then profits, lots of profits. With you, I imagine a powerful circle where I shine doing what I love (writing), you shine doing what you love (coaching), and your people shine doing what they love and being who they are. My deepest hope is that as we align our power and our genius, we’ll create a massive social impact in the world. And that we’ll do it in a way that makes people feel safe, honored, accepted… and inspired to join us.
White feminism and white silence are violence; our bodies and abilities don’t define our worth; racism must be condemned unequivocally and unconditionally; Black Lives Matter; antisemitism is real and evil; gender is fluid; Trans women are women; love is love; nobody is illegal on stolen land; binary thinking is dangerous; access to healthcare should be a human right, not a privilege; abortion IS healthcare; we need to make it easier to vote, not harder; the Earth is sacred and we must protect it.
Socially Conscious Business Impact Statement
My family are my inspiration... and my interracial, bilingual, and multicultural marriage is a daily reminder of my white privilege. That is why I created a socially conscious business grounded in my antiracist, anti ableist, unapologetically progressive, and intersectional trans-inclusive feminist values. With my platform and many unearned privileges, and grounded in my core personal values of justice, joy, integrity, family, and rest, I promise to:
Do everything I can to create a safe space for all people who are systematically marginalized and excluded by white supremacist cisgender heteronormative ableist patriarchy
Openly and continuously name white supremacy, including my role in perpetuating it, and imperfectly use my business as a vehicle for decolonization, inclusion, justice, equity, antiracism, antisexism, and antiableism work
Proactively unlearn, relearn, and do the work. Allow for open conflict and dialogue, sit with discomfort, regularly check my privileges and hidden biases, and work with partners and clients who share antiracist, antisexist, and antiableist values
Regularly educate, evaluate, and update my language, and support my clients in doing the same, under the premise that together, we can create powerful, inclusive, consent-driven content
Seek out opportunities to invest in partners, providers, coaches, or courses created by those who are systematically marginalized and excluded by white supremacy
Review event leadership, panel members, guest history, and values commitments to ensure alignment before agreeing to any speaking or publicity engagement that may benefit my business or brand
Donate time and when possible, money to various social justice causes and/or non-profit organizations working to advance racial justice, gender equity, LGBTQIA+ rights, disability rights, or climate advocacy
Stay engaged politically, at the local, state, and federal levels to advocate for antiracist, antisexist, antiableist, pro-choice policy advancement