Hi!! I’m Amy!! Heartcentered copywriter for coaches.

I help socially conscious coaches for womxn increase their sales and empower their people with inclusive and impactful copywriting, messaging, and storytelling.

Or in other words… I write things that help you grow your coaching business and I’m super motivated to help you make money AND do good in the world.

And get this… there’s more!

I’m also a bilingual business consultant, a soulful word wizard, and a content strategist.

My pronouns are she/her, and I am an able-bodied, cis-gender, hetero wife and mami of two. I’m a FemCity leader, night owl, INFJ, lover of all the cookies, wicked obnoxious Boston sports fan, and total Harry Potter nerd.

I am obsessed with my family and I’m grateful that a business coach taught me how to build a business around our life.

I’m inspired when I see #womenempoweringwomen become more than a hashtag. I love that you’re on a mission to empower womxn as you disrupt the patriarchy and create a massive social impact in the world.

Let me empower YOU to do more of that.

MY MISSION

I am on a mission to create a sisterhood of womxn who collaborate, lift one another up, and allow one another to shine. Community over competition, all day every day, because when one womxn shines, we all do… and because none of us will shine until we all do. I am passionate about social justice, racial and gender equality, and writing for coaches who share those values and understand their connection.

MY VISION

I envision an impactful and inclusive circle where I shine doing what I love (writing), you shine doing what you love (coaching), and your people shine doing what they love. As we collectively align our power and our genius, we create a massive social impact in the world.

MY VALUES

Family; Freedom; Racial and Gender Equality; Antiracism; Inclusion; Social Justice; Time; Courage; Vulnerability; Empathy; Boldness; Development; Purpose; Happiness; Integrity; Collaboration.

Now if that doesn’t have you salsa dancing…

It’s ok. We dance mostly bachata in this house anyway. But seriously… you should know that I lead with heart and have a whole lot of passion for what I do; which means that I can totally relate to you.

You know that womxn working together are a force to be reckoned with. It’s your mission to disrupt the patriarchy and be a force for racial and gender equality as you help the womxn you serve make more money, launch a dream business, demand their seat at the table, reclaim their health, or live an authentic and joyful life.

You know that you can’t achieve this important mission and you don’t win creativity points if you can’t sell your message… which might be what brought you here today.

And you understand that you can’t hit your income and social impact goals if you keep insisting on doing allll the things (ahem, writing) that you can and probably should outsource to an expert.


Right now, you’re leaving money and impact on the table.

So let’s fix that. Let’s figure out how to align YOUR brand and YOUR voice with YOUR values to create a unique selling proposition that only YOU bring to the table.

Let’s capture and elevate the essence of YOUR greatness in an inclusive and impactful message that resonates with your people and makes them realize they can’t live without you.

Unlike some freelance writers who only care about putting words on a page, I care about getting you results. The more successful you are, the more successful all womxn are.

Why Social Impact?

A #metoo situation started a 10+ year career in HR consulting, after I became convinced I would stop all that nonsense once “on the inside.” But the fact is… a lot of companies out there exploit and discriminate… (yes, even the ones that say they promote diversity and inclusion)… with well-intentioned HR professionals screaming powerlessly from the sidelines.

My family and my marriage are my inspiration... and also a daily reminder of my white privilege.

I cannot claim to be a business that stands for empowering womxn if I don’t actively and vocally do what I can to address the needs of ALL womxn… especially Black womxn, other womxn of color, womxn who are LGBTQ+, and all who are vulnerable.

When one womxn shines, we all do. None of us shine until we all do.

With my platform and privilege, I promise to:

  • Openly denounce systemic racism and white supremacy. Imperfectly use my business as a vehicle for antiracism, and racial and gender equality work.

  • Do everything I can to create and hold a safe space for Black womxn, other womxn of color, and LGBTQ+ womxn who may be interested in my services.

  • Proactively unlearn, relearn, and do the work required of an antiracist, including allowing for open conflict, sitting with discomfort, regularly checking my privileges and hidden biases, and working with partners and clients who share antiracist values.

  • Seek out opportunities to invest in partners, providers, coaches, or courses created by womxn, especially Black womxn, other womxn of color, and LGBTQ+ womxn.

  • Donate 5% of profits to Girls Write Now, Inc., a 501 (c) (3) organization that mentors underserved young womxn and gender non-conforming youth to find their voices through the power of writing and community.

Other wicked awesome stuff about me.

Family First

Don’t be surprised if you see a toddler, or a cat, pop a cameo in one of our calls. If this bothers you, I’m not your girl.

What’s with GLEAM?

Our family initials. And my strategy is to help all womxn shine. You and by extention your people. So there you go.

Aquí se habla Español.

Lived in Mexico and Spain for a while. Hubs is from DR. We met salsa dancing, but we’re really bachateros.

HP nerd and not ashamed.

I’ve read the entire series more times than I can count and I’m terrified that my kids might not love it the way I do.

I cry a lot.

Over pretty much anything. And often when writing your copy. No joke. I feel your people’s feelings, intensely.

Get comfy.

I’m not one of those glamorous chicks. I rock Red Sox hoodies and Pats snow hats on calls. You’ve been warned.

Coffee is gross.

Give me a polar seltzer and a Subway double chocolate chip cookie for our virtual “coffee” date.

Little known secret

I once had my foot run over by $20 million dollars. I didn’t get to keep one cent.

That’s fabulous, Ame. But what can you actually write for me?