Hi!! I’m Amy!! Heartcentered copywriter for coaches and online writing coach.

As a copywriter for coaches, I partner with unapologetically progressive and socially conscious women who coach women.

Together, we create inclusive brand messaging and impactful sales copywriting that makes their people feel safe, honored, accepted… and inspired to buy.

Or in other words… I write things that help you grow your coaching business and I’m super motivated to help you make money AND do good in the world. 

Whether you need a sales page copywriter, email copywriter, social media copywriter, or website copywriter, I can help!

And get this… there’s more!

I’m a corporate HR and DEI consultant turned Heartcentered Copywriter and business consultant, a soulful word wizard, content strategist, online writing coach, and intersectional feminist.

My pronouns are she/her, and I am a white, able-bodied, neurotypical, cisgender, hetero wife and mami of two toddlers. I write for you on land that was stolen from the Pennacook people.

I’m inspired when I see #womenempoweringwomen become more than a hashtag…

Like when it’s a rejection of white and TERF feminism and instead is a commitment to purposely include and honor the unique lived experiences of anyone who identifies as a woman. Because let me be clear… trans women are women.

I love that you’re on a mission to empower these women as you disrupt white patriarchy and create a massive social impact in the world.

Let me empower YOU to do more of that.

Copywriter for Coaches and Inclusive Messaging
Amy Matos - Copywriter for Coaches of Women | Gleam People Strategies


I am on a mission to create a sisterhood of women leaders who collaborate, lift one another up, and allow one another to shine. Community over competition, all day every day, because when one woman shines, we all do… and because none of us will shine until we all doI am passionate about advancing racial and gender equity, and writing for coaches and socially conscious businesses who share those values and understand their intersection in achieving social justice.


As a heartcentered copywriter for coaches, I envision an impactful circle where I shine doing what I love (writing), you shine doing what you love (coaching), and your people shine doing what they love and being who they are. As we collectively align our power and our genius, we will create a massive social impact in the world. And we’ll do it in a way that makes all women feel safe, honored, accepted, and inspired.


Family; Faith; Women’s Liberation; Justice; Equity; Diversity, Inclusion; Antiracism; Antisexism; Antiableism; Accountability; Time (as in I’ll never waste yours); Courage; Vulnerability; Empathy; Growth; Purpose; Integrity; Collaboration.

And just so we’re clear… I believe that white feminism and white silence are violence, our bodies and our abilities do not define our worth, all forms of racism must be condemned unequivocally and unconditionally, Black Lives Matter, antisemitism is real and evil, gender is fluid, Trans is beautiful, love is love, and nobody is illegal on stolen land.

Now if that doesn’t have you salsa dancing…

It’s ok. We dance mostly bachata in this house anyway.

But seriously… you should know that I lead with heart and have a whole lot of passion for what I do; kind of like you. As socially conscious businesses, we know that women working together are a force to be reckoned with.

Because when the women you serve make more money, launch dream businesses, demand their seat at the table, reclaim their health, or live a joyful life where they confidently let their authentic self shine….

We disrupt white patriarchy.

Now… you know that you can’t achieve this important mission and you don’t win creativity points if you can’t sell your message… which might be what brought you here today. 

And you understand that you probably won’t hit your income and social justice goals if you keep doing allll the things (ahem, writing) that you can and probably should outsource to an expert heartcentered copywriter for coaches.

So let’s fix that…


It’s time to make money AND create impact, equity, & justice.

Let’s figure out how to align YOUR brand and YOUR voice with YOUR values to create a unique selling proposition that only YOU bring to the table.

Let’s capture and elevate the essence of YOUR greatness in inclusive brand messaging and impactful sales copywriting that resonate with your people and makes them realize they can’t live without you. That they need to be a part of what you’re building.

Unlike some content writing freelancers who only care about putting words on a page, I care about getting you tangible results while helping you do less harm. There’s too much at stake. 

The more successful you are, the more successful women are.

Get Inclusive Messaging with a Sales Copywriter For Coaches

Social Impact Statement.

A #metoo situation started a 10+ year career in HR and DEI consulting, after I became convinced I would stop all that nonsense once “on the inside.” But the fact is… a lot of companies out there exploit and discriminate… (yes, even the ones that say they promote diversity, equity, and inclusion).

My family are my inspiration... and my interracial marriage is a daily reminder of my white privilege. This is why this business is proudly progressive,  antiracist, and socially responsible by design. 

I cannot claim to be a socially conscious business that stands for empowering women if I don’t actively do what I can to advance the needs of ALL women… especially women who face added  oppression because of their intersecting identities.

When one woman shines, we all do. None of us shine until we all do.

With my platform and privilege, I promise to:

  • Do everything I can to create a safe space for all those that identify as women and nonbinary people oppressed by white supremacist cisgender heteronormative patriarchy.

  • Openly and continuously name white supremacy, including my role in perpetuating it, and imperfectly use my business as a vehicle for decolonization, inclusion, justice, equity, antiracism, antisexism, and antiableism work.

  • Proactively unlearn, relearn, and do the work. Allow for open conflict and dialogue, sit with discomfort, regularly check my privileges and hidden biases, and work with partners and clients who share antiracist, antisexist, and antiableist values.

  • Regularly educate, evaluate, and update my language, and support my clients in doing the same, under the premise that together, we can do less harm.

  • Seek out opportunities to invest in partners, providers, coaches, or courses created by women, especially Women Of Color and LGTBQ+ women.

  • Review event leadership, panel members, guest history, and values commitments before agreeing to any speaking or publicity engagement.

  • Take a percentage of all profits and pay reparations to various social justice causes and /or non-profit organizations. 

Other wicked awesome stuff about your fave copywriter for coaches.

Family First

Don’t be surprised if you see a toddler, or a cat, pop a cameo in one of our calls. If this bothers you, I’m not your girl.

What’s with GLEAM?

Our family initials. And my strategy is to help women shine. You and by extension your people. So there you go.

Aquí se habla Español

I lived in Mexico and Spain for a while. Hubs is from DR and we met salsa dancing, but we’re really bachateros. We’re working on it with the kiddos. Working with me means supporting a Pro Immigrant and Pro Noncitizen business.

No White or TERF Feminism

I reject feminism that believes all women face the same challenges. It’s just not true. If you haven’t heard of white or TERF feminism, or the work Kimberlé Crenshaw, I invite you to do some Googling.

HP nerd and not ashamed

I’ve read the series countless times and I’m terrified that my kids might not love it the way I do. I’m even more terrified by JK’s comments on gender.

Get comfy

I reject the patriarchal garbage that says how women dress indicates how professional and talented we are. I rock Red Sox hoodies and Pats snow hats on calls. You’ve been warned.

I cry a lot

And often when writing your copy. No joke. I feel all the feelings, intensely. It’s how I’m able to make an emotional connection with your people based on mutual love, respect, and trust that inspires (and never manipulates) them to buy.

I also swear a lot

Despite my best efforts in front of the toddlers… it’s just one of those things that happens. If it would bother you to hear Holy Shit instead of Oh, Sugarplums on a work call… though candidly you might hear both… we’re not a fit.

Coffee is gross

I’ll take a polar seltzer and a Subway double chocolate chip cookie for our virtual “coffee” date.

Little known secret

I once had my foot run over by $20 million dollars. I didn’t get to keep one cent.

That’s fabulous, Ame. But what can you actually write for me?

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