Hi!! I’m Amy!! Heartcentered copywriter for coaches and online writing coach.

As a copywriter for coaches, I partner with socially conscious women who coach women, and create inclusive brand messaging and impactful sales copywriting that makes their people feel safe, seen, heard… and inspired to buy.

Or in other words… I write things that help you grow your coaching business and I’m super motivated to help you make money AND do good in the world.

Whether you need a sales page copywriter, email copywriter, social media copywriter, or website copywriter, I can help!

And get this… there’s more!

I’m a corporate HR and DEI consultant turned Heartcentered Copywriter and business consultant, a soulful word wizard, content strategist, online writing coach, and intersectional feminist.

My pronouns are she/her, and I am a white, able-bodied, neurotypical, cisgender, hetero wife and mami of two toddlers. I write for you on land that was stolen from the Wabanaki Confederacy.

I’m a night owl, INFJ, lover of all the cookies, wicked obnoxious Boston sports fan, and total Harry Potter nerd. Actually, pretty sure I’m just a nerd in general, and I have the MBA to prove it.

I’ve been studying language my entire life, and it’s why my soul lights up helping you learn how to create new, inclusive language for your business.

I am obsessed with my family and I’m grateful that I have the privilege to build a business around our life.

I’m inspired when I see #womenempoweringwomen become more than a hashtag. I love that you’re on a mission to empower women leaders and create a massive social impact in the world.

Let me empower YOU to do more of that.

Amy Matos - Copywriter for Coaches of Women | Gleam People Strategies

MY MISSION

I am on a mission to create a sisterhood of women leaders who collaborate, lift one another up, and allow one another to shine. Community over competition, all day every day, because when one woman shines, we all do… and because none of us will shine until we all do. I am passionate about advancing racial and gender equity, and writing for coaches and socially conscious businesses who share those values and understand their intersection in achieving social justice.

MY VISION

As a heartcentered copywriter for coaches, I envision an impactful circle where I shine doing what I love (writing), you shine doing what you love (coaching), and your people shine doing what they love and being who they are. As we collectively align our power and our genius, we will create a massive social impact in the world. And we’ll do it in a way that makes all women feel safe, seen, heard, included, and inspired.

MY VALUES

Family; Liberation of all women; Equity and Justice; Antiracism; Antisexism; Antiableism; Inclusion; Accountability; Time (as in I’ll never waste yours); Courage; Vulnerability; Empathy; Growth; Purpose; Integrity; Collaboration.

Now if that doesn’t have you salsa dancing…

It’s ok. We dance mostly bachata in this house anyway.

But seriously… you should know that I lead with heart and have a whole lot of passion for what I do; kind of like you. As socially conscious businesses, we know that women working together are a force to be reckoned with.

Because when the women you serve make more money, launch dream businesses, demand their seat at the table, reclaim their health, or live a joyful life where they confidently let their authentic self shine….

We disrupt white patriarchy.

Now… you know that you can’t achieve this important mission and you don’t win creativity points if you can’t sell your message… which might be what brought you here today.

And you understand that you probably won’t hit your income and social justice goals if you keep doing allll the things (ahem, writing) that you can and probably should outsource to an expert heartcentered copywriter for coaches.

Right now, you’re leaving money, impact, equity, & justice on the table.

So let’s fix that. Let’s figure out how to align YOUR brand and YOUR voice with YOUR values to create a unique selling proposition that only YOU bring to the table.

Let’s capture and elevate the essence of YOUR greatness in inclusive brand messaging and impactful sales copywriting that resonate with your people and makes them realize they can’t live without you.

Unlike some content writing freelancers who only care about putting words on a page, I care about getting you tangible results while helping you do less harm. There’s too much at stake.

The more successful you are, the more successful all women are.

Social Impact Statement.

A #metoo situation started a 10+ year career in HR and DEI consulting, after I became convinced I would stop all that nonsense once “on the inside.” But the fact is… a lot of companies out there exploit and discriminate… (yes, even the ones that say they promote diversity, equity, and inclusion).

My family and my interracial marriage are my inspiration... and a daily reminder of my white privilege. This is why this business is proudly progressive, antiracist, and socially responsible by design.

I cannot claim to be a socially conscious business that stands for empowering women if I don’t actively do what I can to advance the needs of ALL women… especially Black women, other women of color, LGBTQ+ women, and all who are oppressed because of their identity.

When one woman shines, we all do. None of us shine until we all do.

With my platform and privilege, I promise to

Openly and continuously name oppression and white supremacy, and imperfectly use my business as a vehicle for inclusion, equity, antiracism, and antisexism work.

Do everything I can to create and hold a safe space for Black women, Latina, Indigenous, and other Non-Black women of color, LGBTQ+ women, nonbinary and gender nonconforming people, or women who identify with any other marginalized and oppressed social identity.

Proactively unlearn, relearn, and do the work. Allow for open conflict and dialogue, sit with discomfort, regularly check my privileges and hidden biases, and work with partners and clients who share antiracist, antisexist, and antiableist values.
Regularly educate, evaluate, and update my language, and support my clients in doing the same, under the premise that together, we can do less harm.

Seek out opportunities to invest in partners, providers, coaches, or courses created by women, especially Black women, Latina, Indigenous or Non-Black women of color, and LGBTQ+ women.

Review event leadership, panel members, guest history, and values commitments before agreeing to any speaking or publicity engagement.
Donate a percentage of profits to Girls Write Now, Inc., a 501 (c) (3) organization that mentors underserved young women and gender non-conforming youth to find their voices through the power of writing and community.

Other wicked awesome stuff about your fave copywriter for coaches.

Family First

Don’t be surprised if you see a toddler, or a cat, pop a cameo in one of our calls. If this bothers you, I’m not your girl.

What’s with GLEAM?

Our family initials. And my strategy is to help all women shine. You and by extension your people. So there you go.

Aquí se habla Español.

Lived in Mexico and Spain for a while. Hubs is from DR and we met salsa dancing, but we’re really bachateros. We’re working on it with the kiddos.

HP nerd and not ashamed.

I’ve read the series countless times and I’m terrified that my kids might not love it the way I do. I’m even more terrified by JK’s comments on gender.

I cry a lot.

And often when writing your copy. No joke. I feel all the feelings, intensely. It’s how I’m able to make an emotional connection with your people based on mutual love, respect, and trust that inspires (and never manipulates) them to buy.

Get comfy.

I reject the patriarchal garbage that says how women dress indicates how professional and talented we are. I rock Red Sox hoodies and Pats snow hats on calls. You’ve been warned.

Coffee is gross.

I’ll take a polar seltzer and a Subway double chocolate chip cookie for our virtual “coffee” date.

Little known secret

I once had my foot run over by $20 million dollars. I didn’t get to keep one cent.