An Ethical Copywriter for Socially Conscious Coaches: Amy’s Official Bio

Amy Matos, she / her, is a bilingual business consultant, content strategist, ethical copywriter for coaches, and conscious copywriting coach who is on a mission to smash the (white supremacist cisgender heteronormative ableist) patriarchy… one powerful word at a time. Our words have power. They can be used to uphold systems of oppression or disrupt them. Amy hopes her work does the latter.

Amy had her second baby, went back to work, got a huge leadership promotion at a Fortune 500 company, and then quit six months later to live her dream life as an entrepreneur and ethical copywriter: writing powerful sales copy and nurture content for feminist, antiracist, and socially conscious businesses.

Amy holds an MBA, SPHR, SHRM-CP, and HCS, and is fluent in Spanish. She spent over a decade in corporate HR, DEI, and small business consulting, until she realized that entrepreneurship enabled her to be a fiercer advocate for racial justice, gender equity, disability rights, LGBTQIA+ rights, and climate change.

She is a passionate and vocal supporter of people who are systematically marginalized and excluded by white supremacist cisgender heteronormative ableist patriarchy… and her business, activism, and life’s work are aimed at dismantling those oppressive systems.

Her professional goal as an ethical copywriter and conscious online writing coach is to rid the coaching industry of harmful, manipulative, profits-at-all-costs messaging and replace it with content that makes genuine emotional connections, prioritizes consent, compels inspired action, and creates a more just and equitable world.  Click here to learn more about her services.

Amy started and grew a thriving FemCity Collective in her city and has served on the Women’s Entrepreneurship Day Advisory Board in her state.

She is available to comment on topics related to:

  • Inclusive copywriting and brand messaging
  • Nurture content marketing strategy
  • Values-based content creation
  • Women’s empowerment
  • Running a feminist business
  • Online entrepreneurship
  • Navigating motherhood, mental health, and chronic illness
  • Leadership, careers, HR, and other DEI topics.

She lives in Southern New Hampshire on land stolen from the Pennacook people with her husband, two toddlers, and two cats.

A headshot of Amy Matos, ethical copywriter for coaches who is seated in a mauve pink velvet high back chair and is smiling at the camera. She is wearing black pants, and a gold sparkly blouse under a white suit coat.

Humble Brag Moment: Features & Speaking

Approved Photos for Publicity Use

You are welcome to use these photos. Please send me a link at amy@gleampeoplestrategies.com to let me know where they are being featured.

A headshot of Amy Matos, ethical copywriter for coaches who is seated in a mauve pink velvet high back chair and is smiling at the camera. She is wearing black pants, and a gold sparkly blouse under a white suit coat.
A headshot of Amy Matos, ethical copywriter for coaches who is leaning against a grey wall with her arms crossed and smiling at the camera. She is wearing a pink hoodie and blue jeans.
Amy Matos, Writing Coach | Inclusive Messaging and Sales Copywriting
A headshot of Amy Matos, ethical copywriter for coaches who is seated at a grey granite desk with her hands crossed and is smiling at the camera. She is wearing black pants, and a gold sparkly blouse under a white suit coat. The corner of a laptop is visible in the lower right corner of the photo.
A headshot of Amy Matos, ethical copywriter for coaches who is leaning off the edge of a white leather couch and smiling at the camera. She is wearing a pink hoodie and blue jeans.