An Ethical Copywriter for Socially Conscious Coaches: Amy’s Official Bio
Amy Matos, She / Her, MBA, SPHR, is a bilingual business consultant, content strategist, ethical copywriter for coaches, and conscious copywriting coach who is on a mission to smash the (white supremacist cisgender heteronormative ableist) patriarchy… one powerful word at a time. Our words have power. They can be used to uphold systems of oppression or disrupt them. Amy hopes her work does the latter.
A decade into her HR career, Amy had her second baby, went back to work, got a huge leadership promotion at a Fortune 500 company, and then quit six months later to live her dream life as an entrepreneur and ethical copywriter: writing compelling and conscious sales copy and nurture content for socially conscious businesses, coaches, and leaders.
Her professional goal as an ethical copywriter and conscious online writing coach is to rid the coaching industry of harmful, manipulative, profits-at-all-costs messaging and replace it with content that makes genuine emotional connections, prioritizes consent, compels inspired action, and creates a more just and equitable world.
Amy started and grew a thriving FemCity Collective in her city and has served on the Women’s Entrepreneurship Day Advisory Board in her state. She is also a proud member of The IECC Exchange, a professional association for coaches and leaders committed to justice, equity, diversity, and inclusion through The Institute of Equity-Centered Coaching.
Amy holds an MBA, SPHR, and is fluent in Spanish. She is available to comment on topics related to:
- Inclusive copywriting and brand messaging
- Nurture content marketing strategy
- Values-based content creation
- Women’s empowerment
- Running a feminist business
- Business activism
- Online entrepreneurship
- Navigating motherhood, mental health, and chronic illness
- Leadership, careers, HR, and other DEI topics
She lives with her husband, two toddlers, and two cats in Southern New Hampshire.