Compelling AND Conscious Sales CopyWriting for coaches and consultants

I adore my clients and the work that we do. As noted with each of these pieces, I either wrote the full scope of the referenced content from scratch or this content was co-created in partnership with my client. Though these samples are all sales page copywriting or website copywriting, additional email sequence copywriting, blog writing, and social media content writing samples are also available on request.

A print screen of the homepage www.jaimemass.com

Jaime Mass Nutritionals

Full Scope Website Copy

Take a Peek
A print screen of the sales page https://jaimemass.kartra.com/page/DBS

Jaime Mass Nutritionals

Full Scope Sales Page Copy

Take a Peek
A print screen of the homepage https://falconlam.com/

Strong By Nature Wellness 

Full Scope Sales Page Copy and CoCreation Website Copy

Take a Peek
A print screen of the homepage https://falconlam.com/

PACT 

Full Scope Launch Copy: Sales Page, Webinar Page, Email Sequence

Take a Peek
A print screen of the homepage https://leahkernrd.com/

Leah Kern Nutrition, LLC

Full Scope Website Copy

Take a Peek
A print screen of the sales page for the Booking Magnet Academy https://christinehorn.lpages.co/booking-magnet-academy/

Christine Horn

Full Scope Sales Page Copy

Take a Peek

Compelling and Conscious Blog Writing Portfolio

To better operate in alignment with my values and to better honor my health needs, I’ve recently made the decision to shift my marketing content off of social media and onto an asset that I own, aka my website. I am building out this blog portfolio as time, energy, kiddos’ schedules, and Lyme allow. Going forward, my social media channels will be a place for me to engage in digital activism. I look forward to fighting the good fight with you there… and I hope you enjoy my compelling and conscious copywriting advice here!

A black and white photo of a laptop screen with the following text on screen: 6 ways to improve your purpose driven coaching business with socially conscious copywriting
Take a Peek

Guest Blog Writing Portfolio

Here’s a selection of pieces I’ve published elsewhere for your reading pleasure.

** NOTE ** — several of these pieces are very personal in nature, and are reflective of my experience, language, and bias as a white, cis, het, married mother. It’s important for me to acknowledge that my experience and these pieces are not representative of all mothers nor all family types. I hold many socioeconomic privileges that made my pregnancy and postpartum journey easier including: ease and joy while breastfeeding, a supportive partner, access to quality healthcare professionals during pregnancy and postpartum, access to paid maternity leave and lactation support through my employer, numerous financial privileges that made each of these experiences less difficult, among many other things.

Also, I have grown immensely as a conscious copywriter since producing many of these pieces. In reading them years later, I find many examples of potentially harmful and problematic language I would not use if I were writing these today. Rather than edit the publications and hide the harm, I intentionally keep them here to be accountable for my word choices and also to demonstrate that we are always learning to do better as socially conscious business owners, myself included.

A print screen of a Facebook post from Scary Mommy featuring my guest blog post. The photo on the post is of a c-section mom and baby

Scary Mommy Guest Blog

Stop using the word natural when it comes to childbirth

Take a Peek
A blurry photo behind a person breastfeeding a baby. The people are blurry in the background. A crib mobile is visible in the foreground. This is the feature image that accompanies my Thrive Global guest blog

Thrive Global Guest Blog

My 18-month old stopped asking me to nurse her, and now I’m heartbroken.

Take a Peek
A print screen of a Facebook post from FemCity featuring my guest blog post. The photo on post is of two people who appear to be having a business conversation

FemCity Guest Blog

How to write a welcome email sequence

Take a Peek
A black and white photo of a person who is holding their face in their hands

Thrive Global Guest Blog

Husbands, please do your wife a favor this Mother’s Day and encourage her to see a therapist for her postpartum anxiety.

Take a Peek
A photo of mom kissing a baby on the cheek

Classy Career Girl Blog

How to keep your balance and sanity after maternity leave.

Take a Peek
A publicity photo from Emilia Clarke as Daenerys Targaryen in game of thrones. She is yelling and her face appears angry

Noteworthy via Medium Guest Blog 

3 Secrets from Game of Thrones: How to start writing epic content for your business faster than Emilia Clarke goes Mad Queen at King’s Landing

Take a Peek